1. So, what do we mean by “Crafting”?
To be more formal and precise: we will design, develop and commercialize our own products for worldwide distribution directly to end-users, i.e. mostly kids and their families.
But to us, it really is about “crafting”, a combination of vision, passion, creativity, focus, rigor, skill and, ultimately, a deep pride in boldly, smartly, carefully tackling the tough stuff and doing it right.
And what does ‘doing it right’ mean? To us this includes: